Apartment Marketing & Search Engine Optimization - Continued...

Rainmaker's approach is simple.  We take out a lot of the guesswork by creating static content that goes with every website we build.  We use Microsoft Frontpage to create all websites because the basic structure is extremely friendly to the search engine spiders that visit our website every day - and there are a lot of search engine spider visits.

How does it all work?

The purpose of search engine optimization is to dramatically increase the odds of a Page 1 return for a given search string on a given search engine.  Generally speaking, optimizing content for Google and Yahoo is about as far as is needed to go because these two search engines account for almost 90% of the total web pages pulled by all search engines on an ongoing basis.

You need to be on Page 1.  If you are on the following pages somewhere, the thunder of the herd will drown out your message and your Internet based marketing program will be an absolute flop.  This is one of the biggest reasons why there are market failures for commercial income-producing properties of all types: the Internet campaign fails to generate traffic to the site where virtual tours and other content can "lock them in" and make them want to tour the property.

You can't just throw up a site and expect it to work like you are in a UPS commercial...

Even throwing up some great content won't help if nobody knows you are there...

Get with Rainmaker.  We are industry experts.  You don't have to educate us.  You don't have to worry if we are going to get you in trouble because of something we put on the site.  We make it affordable and we make it work.

Talk to a Rainmaker today and see what can be done to help make your new development project a success in the market.