RAINMAKER MARKETING CORPORATION 281.537.1200

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Market Feasibility Studies - Alternatives You'll Like...

Commercial real estate development is a process of creating an income-producing asset based upon a qualified market opportunity that can be independently verified.  Commercial real estate market feasibility studies serve two (2) key purposes:

The market feasibility study provides proof (or repudiation) that a specified area would be expected to support the intended development program's resulting business operations on an ongoing basis (i.e.: revenue streams and utilization/occupancy/lease-up rates for the likely market entry window); then

The market feasibility study provides specific guidance as to the specific attributes the project should incorporate into the development and business operating program so as to maximize the opportunity for the new project operating business to be absorbed and sustained in the market over the long-term operating window.

That's it.  You need to know what revenue stream is likely to be available for a well-funded and expertly managed project for a defined period of time that corresponds to the likely period of time when the project will be placed in service.  This revenue stream projection is used as the basis for the empirical assumptions pertaining to the income section of a Pro Forma Statement of Project Operating Income and Expense.

To "get your hands on" the likely revenue stream, you have to know what the implied bargain would entail - the services, amenities, features and benefits the project operating program will likely have to provide in order to obtain the stated revenue stream.  These findings serve as the empirical assumptions used in the expense section of a Pro Forma Statement of Project Operating Income and Expense and provides the key empirical assumptions used to create the capital budget for the project that are reflected in the Pro Forma Statement of Sources & Uses of Project Funds.

But, there's more to consider...

The typical market feasibility study requires up to 90 days to complete and can easily exceed $25,000 in cost to deliver.  This creates a real issue for developers (what if it comes back as a rejection...?  ...the money is "lost").  Rainmaker has created an alternative for savvy developers who want to know whether a specific site, city, town, village, county, etc. is worth spending their due diligence funds on with a higher degree of certainty.  Click here and learn more.

 

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

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