RAINMAKER MARKETING CORPORATION 281.537.1200

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Senior Housing Loans - Continued...

Before you charge off into the sunset to chase down a loan for a senior housing development, perhaps you should take a moment and find out if your project is ready for a submission.  The number one reason why senior housing development project loans are rejected is incomplete information.  Once you have been rejected it is terribly difficult to get that underwriter to pay attention to you and your project.

Take a moment and analyze your capital funding plan proposal and see if it meets these tests:

Grammar.  We can't stress this point too much.  Your capital funding plan proposal is that singular document that is your "goodwill ambassador" to lenders (also sometimes called the "loan proposal").  There is virtually no tolerance for errors.  Rule of Thumb: get someone not connected to the transaction to give you a brutal grammar review.

Body Parts.  Do you have the right parts?  At a minimum, you need to cover the following issues:

Market Study.  A summary of the market study needs to be incorporated into the presentation.  Cover Net Buildable Demand computations and the competitive compendium findings.

Project Team.  You need to provide a brief summary of each key team member that includes web site address, email contact information, telephone and contact person.  Focus on how these team members are expected to create added value.

Due Diligence.  You need to cover the due diligence issues.  Entitlements (incentives), zoning, environmental, construction, design, operations management, development coordination and any specialty issues that are unique to the proposed development program.

Order of Funding.  You need to provide an order of funding that demonstrates that all required funding resources are "on the table".  The order of funding should be followed by an order of retirement of the various capital funding plan elements.

Strategic Partners & Threats.  Present the firms that are part of your strategic alliance as well as those firms that represent direct competition to your program goals.

Take a few minutes and talk to a Rainmaker Marketing Corporation consultant to get the complete story.  Want a can't miss deal?  Then you have to talk to a Rainmaker...

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

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