	RAINMAKER MARKETING CORPORATION 281.537.1200

Shopping Center Project Feasibility Studies...

Rainmaker Marketing Corporation is the retail industry's "go-to shopping centers, feasibility studies, reports, market, finance, regional, power center, neighborhood, strip, mall, unanchored, anchored guys" for shopping center feasibility studies (market feasibility studies and financial feasibility studies) for new construction projects and multiple property roll-outs throughout North America.

Rainmaker has completed literally hundreds upon hundreds of project feasibility studies over the past 20 years in every major U.S. market and for all types of income-producing properties, including commercial shopping centers. Rainmaker uses a well-defined methodology that meets all of the industry benchmarks.

The Market Analysis

The first step in the process is always the same; determine the viability of the project in terms of the supporting market for the project. Markets are analyzed in terms of an empirically assumed geographical primary marketing area that is defined in terms of its forecasted demographics and penetration of existing, planned and proposed developments that would be, more or less, directly competitive with the proposed center.

Our approach is to create a multi-tiered market assessment that includes:

the latest demographic information into a demand model that provides:

general demographic information pertaining to the subject property's geographical primary marketing area to spot any emerging trends that may have an impact on the proposed project; and

sales projections on a Net Rentable Square Foot ("NRSF") basis by each major NAICS code; and

space plan assignments based upon square foot sales (subject to field verification).

a field investigation wherein the findings of the demographics analysis are confirmed (or repudiated) based upon changes in the supply of commercial retail shopping center developments over the past 12 to 18 months as these developments are not typically accounted for in the demographics analysis (by its very design, most demographic information is already 12 to 18 months old by the time it is released for commercial use). The outflow of the field investigation includes:

property rental rates compendiums.

property CAM rates compendiums.

occupancy rates by shopping center property class.

total NRSF of space by class.

dark store analysis.

tenant improvements allowance analysis.

a reconciliation of the demographics demand model with the findings of the field investigation to generate a final space plan recommendation, leasing program recommendations and ancillary services and programs recommendations.

Rainmaker Marketing Corporation typically completes these assignments in 30 to 45 days.

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Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund. Do you know what that amount is? Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989. Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm. Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties. Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services. Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.